The Best Tools for UGC Creators
Level up your content creation, analytics and brand outreach
Whether you’re a full-time UGC travel creator or just starting out, the truth is: you're running a one-woman media business.
That means wearing all the hats—filmmaker, editor, social strategist, community builder, and salesperson.
To make that easier (and way more efficient), here’s a curated list of the best editing, analytics, and outreach tools that can help you grow, streamline your workflow, and land more paid collaborations.
All tools listed here are beginner-friendly and most are free or offer affordable plans!
Editing Tools – Create high-quality content, fast
1. CapCut (Free | Mobile & Desktop)
This is a favourite for UGC creators for good reason.
CapCut lets you:
Auto-generate captions.
Add trending TikTok & Reels transitions.
Use built-in templates for faster editing.
Export in high resolution with the right aspect ratios for each platform.
Why we love it: You don’t need to be a pro to use it. It’s intuitive and has all the features you need to create high-performing short-form video content.
2. VN Video Editor (Free | Mobile & Desktop)
VN gives you more manual control than CapCut without being overwhelming.
You can:
Edit frame-by-frame.
Add multiple layers of text, music, or video.
Use speed curves and transitions.
Export without a watermark.
Why we love it: If you want something between CapCut and Premiere Pro, this is it.
3. Lightroom Mobile (Free with paid features)
For creators who also do photo-based UGC, Lightroom is a must for maintaining a consistent, polished look.
With it, you can:
Apply presets for faster editing.
Adjust lighting, colour tones, and sharpness professionally.
Batch edit multiple photos at once.
Why we love it: Cohesive feeds sell better—and this helps you look high-end with minimal effort.
4. Canva (Free & Pro versions)
Canva isn’t just for graphic design—it’s a powerhouse for branding.
As a UGC creator, use it to:
Design your media kit or rate card.
Make pitch decks and client presentations.
Create on-brand story highlights or carousels.
Format thumbnails and covers for YouTube, IG Reels, or TikTok.
Why we love it: Professional-looking visuals = more trust from brands.
Analytics Tools – Know your numbers & improve results
1. Not Just Analytics (Free with upgrade option)
This is one of the easiest ways to track Instagram performance—especially helpful when sending stats to brands.
You’ll see:
Growth trends.
Engagement rate (% based on followers).
Top performing content.
Audience insights like gender/location.
Why we love it: It gives you the proof to back up your rates and show brand alignment.
TikTok Creator Center (Free)
If you’re posting to TikTok, you should absolutely be using the Creator Center.
It includes:
Audience age, gender, and behaviour insights.
Video watch-through rates and drop-off points.
Trending sounds, hashtags, and top-performing niches.
Why we love it: It helps you tailor content to what your audience actually responds to—plus spot trends early.
3. Metricool or Later (Free tiers + premium)
Both are content planning + analytics tools.
Features include:
Social media post scheduling.
Best time to post suggestions.
Content performance dashboards.
Custom reports for clients.
Why we love it: You can batch plan your week, track ROI, and keep your creative business organised.
Outreach Tools – Find the right contacts & get booked
1. Notion or Google Sheets (Free)
This is where your “mini CRM” lives—keep track of:
Brands you’ve pitched.
Campaign deadlines.
Rate negotiations.
Payment due dates.
Why we love it: Organisation is key to building consistent income. (We’ll be releasing a free Notion template soon)
2. Hunter.io (Free credits monthly)
You want to pitch a brand but can’t find a contact email?
Hunter.io helps you:
Find public email addresses linked to websites.
Validate whether emails are likely to work.
Save time scanning endless LinkedIn pages.
Why we love it: It’s a game-changer for finding marketing or PR contacts when DMs aren’t working.
3. Instantly.ai / Lemlist (Advanced)
These are for creators who want to scale their pitching beyond just a few brands a week.
They allow you to:
Send personalised outreach emails to multiple brands.
Track who opens, replies, or clicks.
Automate follow-ups so you don’t lose deals in the inbox void.
Why we love it: Not for everyone, but amazing if you want to pitch consistently and save time.
Our goal is to help female UGC creators thrive, not just survive. That means real support—not gate-keeping.
Final Thoughts
UGC is a fast-moving space, and staying on top of your workflow is essential.
These tools help you:
Deliver professional-quality content.
Prove your value with real data.
Pitch brands with confidence.
You don’t need to do everything at once—but start with the tools that save you time and help you work smarter.
🧡 What’s your favourite tool we didn’t mention? Hit reply and share it with the community. We’ll add your suggestions to future lists!
Love this!